Why is my E-Liquid a different colour?Updated 7 months ago

E-Liquids changing colour raises the most alarm bells amongst our customers, and it is totally understandable. After all, if you are used to your vape juice being almost clear, it suddenly being amber might make you wonder if it has gone off somehow or that there may have been an error during manufacturing.
The reality is that there are a number of factors that determine the colour of an e-liquid and how it changes, with the good news being that colour has almost no implications regarding the safety of the vape juice for consumption:

• Flavourings - E-liquid flavourings don't often have natural colours but in some cases, such as those derived from liquorice as an example, they can vary in shade and also change a little over time as they steep. In most cases this is a slightly pink/red tint, or an amber colour, however this is most common in sweeter dessert style flavours, with most others being generally colourless.
• Nicotine - Often the most common culprit for significant colour changes in e-liquids over time, nicotine is naturally amber in colour, and so the base strength of the e-liquid alone can determine colour, with weaker 3mg/6mg bottles being clearer, and 12mg/18mg being amber or darker in colour. Nicotine is also photosensitive, which means it changes when exposed to light. This change almost always manifests as turning a dark shade of amber or even brown depending on the amount of time past the PoD and the conditions in which it is stored. Even new batches will turn dark quickly if they are left in the sun, so colour changes do not always mean there is an issue with safety or quality.